In my previous blog, "How to use Facebook Effectively for Marketing", I laid out a few tips to increase traffic to your Facebook page. Now, I wanted to share advice for gaining more followers and attention on Twitter. Twitter has the power to reach millions of people so let's focus on how one can harness its potential to increase your feed's popularity. This will come in handy especially when you're promoting your book, blog, articles, or website.
1. Adding an image to your tweets.
Including a picture with your tweet greatly expands what you can share to beyond the 140 character limit. Make sure to use images that catch the eye of the reader. Color actually influences a reader's attention. (For more on the color of images please refer to my previous blog, "How to use Facebook Effectively for Marketing)
Your Twitter presence should have the same look and feel as your other online presences. This aids people into identifying your brand and builds trust. Your Twitter name appears next to all of your tweets so it's important to have the correct name that corresponds to what you are trying to promote. Ex: Personal names are best for professional individuals where as your business name is best for promoting your company. Also, choose a profile pic and background image that reflects to what you are trying to market.
3. Finding balance.
You need to find the sweet spot between what your target audience wants to hear and things that will promote your product. The way to do this is by interacting with people on a general level and a professional level. Give them something that they can all relate to as human beings and also give them a way to see that your product will be useful in their lives. Too much focus on one and not the other will bore your followers so switch it up.
4. Selecting carefully.
Be selective of who you follow on Twitter. You want to follow people in your own profession and this does include competitors. By following others in your profession you can learn from their mistakes and try to offer something different. It can also teach you what works best. Find more professionals like yourself in your own area of residence this way you are in the know when it comes to what's going on in your area. As a writer this will let you become aware of local book events, community gatherings, and places that encourage your talent as a writer.
5. Hash tags #
Use hash tags whenever possible. Since you have limited characters to use try to put the # to target words in the actual tweet itself. This opens up your messages to other groups that might be inclined to follow you.
In conclusion, always send a reply message to everyone that favors, follows, and/or re-tweets your posts. Kindness and courtesy develops a friendlier interaction which leads to more attention. Finally, "Do unto others as you would have done unto you." Favor and re-tweet your followers and people you are following so they might return the favor.
I hope these little tidbits of wisdom help you gain more followers and vast exposure.
It seems as if everybody, from young to old, uses Facebook for either personal or business reasons. Then there are a ton of others who use it for self-promotion. Social media is the fastest, easiest, and most effective way to connect to people all over the world. So, in this vast sea of Facebook pages, how do you make yours stand out?
Here are three crucial tips to remember when promoting yourself as an author.
1. Post content to encourage people to interact with you.
Incessantly posting about your book leads to annoyance and boredom. People will begin to ignore your posts or even hide them from their feed. You need to post remarks and pictures that induce thoughts, questions, and laughter. Bonding with your followers on a general level leads them to actually pay attention to your posts. Also, Facebook came out with a great feature called, "Facebook Questions", which allows you to create a status update that acts as a poll. People love polls and they are more likely to interact with your question rather than post a comment.
2. The color of your posts does matter.
Did you know that pictures with any shade of blue actually commandeers attention? Yes, you read that right! Blue invokes a tranquil feeling that causes the body to produce calming chemicals. People tend to be more productive in blue rooms and weight lifters are able to handle heavier weights in blue gyms. Think of the sky and what do you feel? Now the opposite, the color red, triggers a feeling of power and grabs your attention but not in a good way. Red increases heart rate and makes one feel confrontational. On the other hand, the color yellow, is the most hurtful to the eye. People in yellow rooms become aggravated quickly while babies cry harsher in yellow rooms. Those colors leave your follower with an unsettling feeling.
3. Reward your faithful followers.
You need your faithful followers to feel special and appreciated. These are the ones that always leave comments on your page and interacts regularly. Have a "Fan Only' night. Choose a particular follower and do something special for them such as a free copy of your book, personalized bookmarks, pens, magnets, etc. This will get word of mouth flowing and let's face it, that goes way further than an social media outlet because a personal opinion really does carry weight.