It seems as if everybody, from young to old, uses Facebook for either personal or business reasons. Then there are a ton of others who use it for self-promotion. Social media is the fastest, easiest, and most effective way to connect to people all over the world. So, in this vast sea of Facebook pages, how do you make yours stand out?
Here are three crucial tips to remember when promoting yourself as an author.
1. Post content to encourage people to interact with you.
Incessantly posting about your book leads to annoyance and boredom. People will begin to ignore your posts or even hide them from their feed. You need to post remarks and pictures that induce thoughts, questions, and laughter. Bonding with your followers on a general level leads them to actually pay attention to your posts. Also, Facebook came out with a great feature called, "Facebook Questions", which allows you to create a status update that acts as a poll. People love polls and they are more likely to interact with your question rather than post a comment.
2. The color of your posts does matter.
Did you know that pictures with any shade of blue actually commandeers attention? Yes, you read that right! Blue invokes a tranquil feeling that causes the body to produce calming chemicals. People tend to be more productive in blue rooms and weight lifters are able to handle heavier weights in blue gyms. Think of the sky and what do you feel? Now the opposite, the color red, triggers a feeling of power and grabs your attention but not in a good way. Red increases heart rate and makes one feel confrontational. On the other hand, the color yellow, is the most hurtful to the eye. People in yellow rooms become aggravated quickly while babies cry harsher in yellow rooms. Those colors leave your follower with an unsettling feeling.
3. Reward your faithful followers.
You need your faithful followers to feel special and appreciated. These are the ones that always leave comments on your page and interacts regularly. Have a "Fan Only' night. Choose a particular follower and do something special for them such as a free copy of your book, personalized bookmarks, pens, magnets, etc. This will get word of mouth flowing and let's face it, that goes way further than an social media outlet because a personal opinion really does carry weight.