In my previous blog, "How to use Facebook Effectively for Marketing", I laid out a few tips to increase traffic to your Facebook page. Now, I wanted to share advice for gaining more followers and attention on Twitter. Twitter has the power to reach millions of people so let's focus on how one can harness its potential to increase your feed's popularity. This will come in handy especially when you're promoting your book, blog, articles, or website.
1. Adding an image to your tweets.
Including a picture with your tweet greatly expands what you can share to beyond the 140 character limit. Make sure to use images that catch the eye of the reader. Color actually influences a reader's attention. (For more on the color of images please refer to my previous blog, "How to use Facebook Effectively for Marketing)
Your Twitter presence should have the same look and feel as your other online presences. This aids people into identifying your brand and builds trust. Your Twitter name appears next to all of your tweets so it's important to have the correct name that corresponds to what you are trying to promote. Ex: Personal names are best for professional individuals where as your business name is best for promoting your company. Also, choose a profile pic and background image that reflects to what you are trying to market.
3. Finding balance.
You need to find the sweet spot between what your target audience wants to hear and things that will promote your product. The way to do this is by interacting with people on a general level and a professional level. Give them something that they can all relate to as human beings and also give them a way to see that your product will be useful in their lives. Too much focus on one and not the other will bore your followers so switch it up.
4. Selecting carefully.
Be selective of who you follow on Twitter. You want to follow people in your own profession and this does include competitors. By following others in your profession you can learn from their mistakes and try to offer something different. It can also teach you what works best. Find more professionals like yourself in your own area of residence this way you are in the know when it comes to what's going on in your area. As a writer this will let you become aware of local book events, community gatherings, and places that encourage your talent as a writer.
5. Hash tags #
Use hash tags whenever possible. Since you have limited characters to use try to put the # to target words in the actual tweet itself. This opens up your messages to other groups that might be inclined to follow you.
In conclusion, always send a reply message to everyone that favors, follows, and/or re-tweets your posts. Kindness and courtesy develops a friendlier interaction which leads to more attention. Finally, "Do unto others as you would have done unto you." Favor and re-tweet your followers and people you are following so they might return the favor.
I hope these little tidbits of wisdom help you gain more followers and vast exposure.